By Sneaky Sound System
The guy on the front (I presume that the image on the front is a picture of the band that has been photoshopped slightly to give it a cartoonish edge and twinge) looks like JLC! So if I refer to 'JLC Band' throughout this, I'm actually talking about Sneaky Sound System.
Quick Fact: In their native Australia, this single holds the record for the longest charting single in Aussie history at 73 weeks!
The track itself is pretty simple. It reminds me of Room 5's 'Make Luv' that was around way back when and helped Lynx sell more deodorant sticks to their teenage market. It has a simple backing tune with a powerful, distinctive voice over the top. Nothing too special in the lyrics, but they're sung powerfully enough to put them on the map over here in the UK. I don't know if 'I Love It,' but I definitely like it!
Having already played on Zane Lowe's show and with four tour dates across the country in early March, their debut UK album's out sooner rather than later! JLC Band are triple platinum album selling artists in their home country and hope to achieve as much success on this side of the world too! Good luck, Sneaky Sound System!