By Son Of Dave
'Ain't Goin to Nike Town' is the latest single from one time Crash Test Dummy, Son Of Dave.
A one man band, crafting hip hop saturated blues from little more than an old box, an harmonica and a sampling pedal. His last two album releases seem to have slipped through the net, which is criminal considering the talent involved with this man who looks like he could have been America's public enemy number one circa 1938.
'Ain't Goin to Nike Town' is a brief, sardonic comment on his loathing of consumer culture, and a highly intelligent irony in itself, marrying cynicism for the modern world with music that sounds about as contemporary as anything in the charts. Fit to burst with activity; beat boxing, foot stomping and soulful backing vocals; the tune brings to mind rudiments of Beck's 20th century blues, but in essence is more of a straight up Mississippi holler. Big, bold rhythms motor through the quagmire of gospel lines and harmonica stabs that make this single so simple and fun.
The only item to detract from 'Ain't Goin to Nike Town' is the fact that nothing Son Of Dave commits to record can begin to stand up with the eminent spectacle of his live show, which is akin to standing in a Bible belt evangelist church, watching the preacher lament in tongues, except Son Of Dave does it with a harmonica stuck to his lips.