By Ali Love
First 'proper' single from Ali Love (his first being the decidedly low-key 'Diminishing Returns') is supremely cheesy dance-pop. Even its most synth-packed, trance-tastic moments have a whiff of boyband about them: they cry out for some seriously synchronised dance moves.
The combination of soulful, smooth pop vocals and empty lyrics ("harder / love harder / aaaaaah-ahhhh / love harder" anyone?) recalls the pop music of the 90's and, in that respect, it offers a novel trip down memory lane. If you don't take it too seriously, 'Love Harder' is pretty fun for the first few listens. However, it would probably be a whole lot more fun, if there wasn't the uncomfortable suspicion that Ali Love is singing this with absolutely sincerity and a straight face.