The debut single from Cha-Cha, 'Phonographic Love,' comes across a little unsure of its identity. On the one hand, it seems to be aspiring towards cool, quirky indie-rock, with piston-like drumbeats and lurching riffs, but the band then splatter random, garish electro over the top, and transform 'Phonographic Love' into an awkward hybrid.
To further confuse matters, 'Phonographic Love' starts off with the promise of carrying us away on an anthemic-indie journey. A backdrop of pulsing chords and frontman Blain McGuigan's brooding vocals promise heights of emotion that the song never quite reaches. Technically faultless and encouragingly eclectic, 'Phonographic Love' is one of those frustrating songs that doesn't quite nail it.