By The Drums
My peers have been talking about The Drums so maybe the novelty of this single has so far worked for them.
As a terrace-town northern lad, a song about surfing could seem like just a bit of a stretch in terms of heartfelt subject matter. As soon as I got over that, I'm initially impressed with the technical skill of the Beach Boys/Brian Wilson sound they have produced, but it drags on.
Lovely hooks and a possibly 'too cool' new sound for this month could be the curse of this single: I can hear it in thirty second clips on TV or soaking the latest trends on Topman radio, but I can't hear it on Wilkinson's radio in five years time like I can many of my favourite songs. I can't hear it on radio at all in fact after this year's record snowfall comes in November (probably) and washes away all our summer memories. Ironically for a song with surfing in the title; for me it fails to make waves.
Maybe the point is it has worked for them: they've caught all our attention with some fresh, novel fast-burning indie- but now it's time to put those skills to the test; the test of credibility, the test of creative vision, and most importantly -the test of time. I'd hoped for something a little more, a little deeper.