By Kid Adrift
Iain Campbell's vocals once again add an intimate, human touch to Kid Adrift's own brand of down-tempo, experimental electro. The audible intakes of breath and Campbell's uneven singing style, create the impression of vocals laid down in one take. The end result is that latest single 'A4 In Ecstasy' has more of a 'bedroom project' vibe, than a song clinically created with a laptop and drum machine. There's also a sticky, pop-music centre lurking beneath the snappy industrial beats of the chorus and that, combined with the vocals, conspire to make this an electro experiment that will lure in a fair few pop fans who'd usually give this sort of thing a wide berth.