Beach is one man - should you be wondering - and his solo mission is to push his optimistic 80's pop/rock into view. Apart from winning the prizes for the Worst CD Cover Design Ever! and the Crappiest Animation Based Video In Ehe Universe, there is little else to say about Beach. Burning Up is AOR radio friendly and catchy in a very obvious way. He sounds a bit like Brian Ferry fronting Simple Minds' comeback with a dance savvy producer. It's 80's with contemporary production and sounds a bit like the Spanish rock bands you hear on holiday but never at home and with good reason.