The Bexhill-On-Sea quintet begin a 3 minutes rather promisingly with a drums-led introduction evocative of their storming live performance supporting The Automatic at the Refectory in October. However, it's once the melody kicks in that you realise Mumm-Ra aren't your average indie darlings.
Perhaps it's in James New's sensitive vocals at times seeming a bit 'new man', that the quintet set themselves apart from the rest. Lyrics detailing growing up in an uncertain world strike a chord without patronising and most refreshingly without being superfluously emotional. The way New sings is unlike anything I've heard before but as his staggering of lyrics add a whole new depth to the music. The front man describes an event of great magnitude having a lasting effect using the simplest language, but in the most effective manner as Gareth Jenning's drums continue to permeate through 'And though the whole world didn't change / Nothing mattered in the same way'.
Undoubtedly, the chorus would be reduced to nothing without the admirable fusion of the band mates, most notably of James Arguile and Oli Frost's guitars with Niall Buckler's bass. The expert musical arrangements mean that 'Oooooh's are an expression and 'you are the best thing' sounds like the amplified declaration of lust that was intended.
The vocals and instrumentation of Mumm-Ra really do herald a new sound altogether. Here's to hoping that their musical contemporaries and critics take note... and they will if support slots with The Automatic and a headline tour are any indication of sure fire success.