By Reverend And The Makers
Given the heavy airplay rotation and associated column inches that this single has already received, it's highly likely that you'll have already formulated an opinion on this offering, and on Reverend And The Makers themselves. However, just to fill in those of you at the back who weren't paying attention, 'Reverend' John McClure is a scion of the illustrious Sheffield scene that has already brought the world his good chums (and sometime band mates) the Arctic Monkeys. Another previous band of his, 1984, was name-checked in 'Bet You Look Good on the Dancefloor'; his brother was on the cover of their first album. Blah blah blah blah blah.
So is he any good in his own right? Well, on the evidence of this single, yes. And whilst you can hear the similarities between the two sounds, not least in their accents, there's a dancier electronic vibe to this sound than that of your average post-Libertines guitar bands. I'd go so far as to suggest that it might put you just as much in mind of !!! or the Rapture.
So far so good, but this fellow clearly has the advantage of lyrics informed by wry and witty punk-poet sensibilities. A debt to John Cooper Clark cannot be shied away from, especially when the great man actually swaps verses with the young Rev on B-side offering 'The Last Resort'. This is something of a throwaway unaccompanied recital, but it's pretty amusing nonetheless. The narrative of the A-side, meanwhile, is sharp and well observed in its portrayal of humdrum routine and suffocated ambition. It's a song that can speak to most of us, I'd guess, and it's got a darned good beat to boot. I think this is one Reverend that we could probably cope with a few more sermons from.