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Please Tell Your Friends by Kid iD

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Reviewed on 30th May 2006.


Please Tell Your Friends

By Kid iD

I like the cut of Mr. Pelleymounter's jib. Firstly, he's got a pretty fantastical last name. Secondly, his sleeve notes include the words, "If you like this music then feel free to copy, rip, burn and pass it on to as many people as you like." This is an important lesson for unsigned bands; just get your music out there. If it is good, it will demand an audience. If it is shit then write some better music. I could charge for this advice, but I'll follow Mr. Pelleymounter's lead and dish it out for nothing. Feel free to copy, rip or burn this review: depending on your preference.

Kid iD remind me of 2002. My palate pre-Hallucinogens resembled that of a 6th form English teacher; plenty of Nick Drake, Alfie and even a little David Gray. Guilty pleasure yes, but 'Please Forgive Me' had a shuffle and slide that soothed my exam-crammed brain. And it is in Alfie especially that I find the Pop sibling of Ralph P & Co., and to Kid iD's credit this E.P is up there with the Manchester group's album 'A Word In Your Ear' in terms of style, craft and melody.

For those not familiar with the New Acoustic Movement reference (inspired title, NME), Kid iD use brass, violin, guitar, bass, drums (and djembee apparently) to create delicate sounds for those who like to sit in Summered beer gardens on the outskirts of city centers. You've seen the type, Office drones who order a liquid lunch and talk of the latest fad band. Waste-lines swell and Pectorals become a C-cup, all in the name of being able to write mirthful witticisms on Leeds Music Forum and pretend to be 'in' with the creative crowd. Aspirations cast aside in their grim Cyber Cages.

But I digress; this is merely the picture that Kid iD create for me. It is not to their detriment that the appeal of this E.P is so wide, as the middle-of-the-road Dollar is a good Dollar, good research, good marketing. Unfortunately is does nothing for me, and I'm the one entrusted with their baby for today.

The lyrical content to 'Please Tell Your Friends' is fairly insightful and to some extent grin inducing at certain junctures. "One of three students has an STD in this Town...and it's hard to do anything while you're itchy with Thrush", informs 'Sofa Statistics' before a groove spangled Jazz outro is added to the broth. It's the type of humour that Ruth Badger and Sir Alan Sugar might laugh at whilst having a toff swearing competition: "Penis Facility", "Arse Regulator", "Cock Robber". Et bladdy Ceterar.

I must admit, so far I have painted a confusing picture. But I am confused as to whether I like this E.P. The music arranged by the band is excellent, and it is easy to see why Kid iD won the 2006 Bright Young Things. But it's the lyrics that are throwing me, as they are so throwaway. Twee urban ditties seem contrived, particularly when we have them rammed down our gullet's by The Northern Bastards every day. Personally, I don't want to hear about how shit it is to be living in a federal call-center where cigarettes and coffee keep brains from turning into a pink slop. If you're going to criticise the state of affairs then it can't be tongue in cheek: it must be shredding and incisive. For me anyway...

For those not demented by 20th century stagnations then Kid iD may be for you. You are able to brush aside the national rottery, and would find "Please Tell Your Friends" to be a perfect Julio Gallo accompaniment.

For those with my particular brand of bitterness then I recommend "Balls To The Bulldog Breed" by 'King Of The Slums'.

The Dreg.



All replies to this article. Log in to post a reply.

On 31st May 2006 at 12:29 Anonymous 30 wrote...

"This is an important lesson for unsigned bands; just get your music out there." Yeah but you missed the part out about being made of money.


On 31st May 2006 at 14:01 Anonymous 4913 wrote...

A reel of 100 blank CD's is 15. 100 plastic wallets are 5. Hardly busting the bank is it?


On 1st June 2006 at 09:27 Anonymous 30 wrote...

And the studio...that's free is it?


On 1st June 2006 at 09:45 Anonymous 4913 wrote...

Context, Sir.


On 1st June 2006 at 10:04 Anonymous 3028 wrote...

If you want to find the money for studio time you will. Whether that means picker packing at "Next", stacking shelves at "Asda" for a month or selling "Crack" to young impressionable teenagers. If it's what you want then you'll find the brass.

I'm having to sell a load of gear on ebay to fund our next demo. But I'd rather that than not go ahead with the recording.


On 1st June 2006 at 11:03 Anonymous 30 wrote...

Woah don't teach your granny to suck eggs. A really novel way of paying for your next recording is selling the last one and gigging your arse off at places that respect and pay you. It's been working for a few people for a while now My point was that giving away your music is a fine policy but just be careful - it's simple economics that ultimately people will expect all their unsigned music for free and frankly I think most unsigned bands are worth more than that. Be proud to say it costs X's, don't think it's only worth giving away for free. Free samples are fine but these days you can be your own record company and with a bit of work you can be MCPS and PPL registered. Be your own boss and don't wait for someone else to come along and pay for it. Remember the first time you come to try and sell one you will be greeted with a puzzled expression and a "what it isn't free?" and when they don't want it, it will tell you a lot about how much they valued your music in the first place. This is only my opinion and if you want to give it away free that is entirely up to you but you should consider how - a specific request from someone via email or after a gig rather than a whole sale hand out is a much better result. Free to press, promoters etc is of course a given. By the way, before it starts...this isn't an argument it's a discussion - opinions of course gratefully received.


On 1st June 2006 at 12:56 Anonymous 4913 wrote...

It is a discussion and I agree with you both. It's just down to the individual.

A way round this would be to record demos using Cubase or the like, and hand these out for free. The quality won't be the best, but if the music is good it will attract interest. When studio time becomes available, re-record and charge for the better quality recording that you know will sell because of response to the demos.

I feel my original point was lost a bit; in that I agreed with the notes made by Kid iD that he would rather his music be listened to by a wide audience rather than those just in the know of the band's music. I agree with this and stick to my original point.



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